Checkoff California Campaign Details

Checkoff California is a collaborative effort of tax check-off funds that are supporting the statewide media campaign with corporate sponsorship from Jackson Hewitt Tax Service. The campaign is designed to raise awareness of, and contributions to, the state's voluntary check-off program.

The Southern California Broadcasters Association (SCBA) and Northern California Broadcasters Association (NCBA) are media partners for the 2007 launch of Checkoff California, airing the campaign's English and Spanish-language radio announcements extensively among their member stations.

The Checkoff California campaign was created and produced by Healthier Solutions Inc., a social marketing agency based in Los Angeles. Public Health Foundation Enterprises, a 501(c)3 nonprofit corporation headquartered in City of Industry, provides fiscal management services. Website and graphic design was provided by JPeery Design in Ojai, CA. The radio announcements were recorded at the Los Angeles studios of KFWB radio, engineered and mixed by Bill Nesbitt. The announcer for the English spots is Ellen Dostal, and for the Spanish Armando Diaz. Original music was composed and performed by award-winning composer Nathan Wang. Spanish language production services were provided by Fernando Uribe of Pluribus Media.

Special thanks to Jon Pushkin of Pushkin Public Relations in Greenwood, Colorado and Mary Medley of the Colorado Society of Certified Public Accountants for sharing their experience from the Checkoff Colorado campaign.Thank you to Jackie McGrath, State Public Policy Director for the Alzheimer's Association, for her vision and support in bringing Checkoff California to life.

Initial development of the Checkoff California campaign was made possible by funding to the Alzheimer's Association of California from PhRMA (Pharmaceutical Research and Manufacturers of America).