Checkoff California Campaign Details

Checkoff California is a collaborative effort of tax check-off funds that are supporting the statewide media campaign with sponsorship from CalCPA. The campaign is designed to raise awareness of, and contributions to, the state's voluntary check-off program.

The Southern California Broadcasters Association (SCBA), Northern California Broadcasters Association (NCBA), and San Diego Radio Broadcasters Association (SDRBA) are media partners for the 2010 campaign airing radio announcements with the support of their member stations.

The Checkoff California campaign was created and produced by Healthier Solutions Inc., a social marketing agency based in Los Angeles. Online development was provided by Santa Monica website and graphic design company: Taksu Media.

Special thanks to Jon Pushkin of Pushkin Public Relations in Greenwood, Colorado and Mary Medley of the Colorado Society of Certified Public Accountants for sharing their experience from the Checkoff Colorado campaign.Thank you to Jackie McGrath, State Public Policy Director for the Alzheimer's Association, for her vision and support in bringing Checkoff California to life.

Initial development of the Checkoff California campaign was made possible by funding to the Alzheimer's Association of California from PhRMA (Pharmaceutical Research and Manufacturers of America).